Founder

Founder

I still remember the first time I really noticed cigarettes.
Not the packet or the smoke, but the tiny decision that happens right before someone lights up.

It’s quiet, almost automatic: hand in pocket, pull out a pack, flick, tap, light.
No pause. No question. Just habit.

Over the years living in Australia, I kept watching that same sequence play out with friends, coworkers, and people I cared about. Almost everyone said the same thing:

“Yeah, I want to quit… just not yet.”

They weren’t weak. They weren’t stupid. They were stuck in a rhythm that never asked them to think — only to repeat.

As a designer and engineer, that bothered me. Because if a habit is partly design, maybe the solution can be design too.

Where XiT Started

I didn’t set out to build a “product.”
I set out to solve one frustrating question:

How do you help someone smoke less today, without asking them to go cold turkey tomorrow?

Patches, vapes, apps – they all tried to replace or distract from the cigarette. I wanted to do something different:

  • Keep the cigarette.

  • Change the relationship with it.

That’s where the idea for XiT was born.
Not as a gadget or a gimmick, but as a small piece of metal that quietly changes the script.

Designing a Case That Says “Enough”

My background is in mechanical engineering and product design, so I did what I know best: I opened CAD and started sketching.

The rules for XiT were simple:

  1. Limit by design
    The case had to physically hold fewer cigarettes than a pack. Not 20. Not 15.
    Just a conscious number for the day – enough to be realistic, but low enough to matter.

  2. Make it feel premium, not shameful
    If you’re going to carry something every day, it should feel like a considered object, not a punishment.
    Solid aluminium, clean lines, minimalist logo – something you’re proud to put on a table, not hide.

  3. Turn every cigarette into a decision
    Individual slots instead of a loose pile.
    You see how many you have left. You feel each one leave. That tiny pause is the start of change.

Prototype after prototype followed – tweaking the hinge, testing the feel of the lid, adjusting the capacity.
What emerged was this compact, brushed aluminium case with seven precisely machined cylinders inside.

Seven choices. Seven tiny negotiations with yourself every day.

The XiT Method: Strategy Behind the Metal

A metal case alone isn’t enough.
The real magic is the strategy wrapped around it – what we now call the XiT Method.

The idea is simple: instead of “I’ll quit someday,” we give you a clear, staged path:

  1. Stage 1 – Awareness
    You keep smoking what you already do, but from the XiT case.
    No pressure to cut down yet — just count, notice, track.

  2. Stage 2 – Control
    You set a daily limit and only load that many.
    The case becomes your boundary. When it’s empty, the day is done.

  3. Stage 3 – Reduction
    Gradually, you lower that daily limit. From 14 to 10. From 10 to 7. From 7 to 4.
    Small steps that your brain and routine can actually handle.

  4. Stage 4 – Exit
    This is where you step away from cigarettes altogether.
    The addiction used to own your day. Now, you do.

It’s not about perfection. It’s about progress measured in fewer cigarettes, more control, more clarity.

Why Australia — and Why Millions

Cigarettes in Australia are some of the most expensive in the world.
For many people, smoking isn’t just costing them their health – it’s quietly taking thousands of dollars every year.

If XiT can help someone:

  • cut their intake in half,

  • buy back a few years of life,

  • and save a holiday’s worth of money every single year…

…then it’s more than just a case. It’s a turning point.

My goal is simple:
To put XiT into the hands of millions of Australians who are sick of feeling controlled by a habit, but scared of “all or nothing” solutions.

I’m not here to judge anyone who smokes.
I’m here for the people who look at their pack, sigh, and think:

“I don’t want to live like this forever.”

From My Hands to Yours

Every scratch on my first prototype reminds me why this exists.
This started as an experiment on my own desk – just metal, maths, and curiosity.

Now it’s a tool I hope becomes part of your story:

  • The year you started taking your health seriously.

  • The year you got your money back.

  • The year you stopped letting cigarettes decide your day.

I’m the founder of XiT.
I didn’t build this to make smoking look cool.
I built it so that, one day, you won’t need it anymore.

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